Top 5 Social Apps Performance in Egypt Q2 2021

In Q2 2021, Egypt's social app landscape was dominated by five key players: TikTok, Facebook, Instagram, Likee - Short Video Community, and X. Here’s a closer look at their performance during this period, based on data from Sensor Tower.

TikTok experienced a substantial increase in weekly revenue, peaking at approximately $37.3K in the final week of June. Weekly downloads showed a notable upward trend, reaching around 466K in mid-May. Active users saw some fluctuations, starting from 17.2M in late March and ending at 15.3M by the end of June.

Facebook displayed consistent weekly revenue, with a peak of about $3K in late April. Downloads varied slightly but remained robust, peaking at approximately 293K in mid-June. Active users maintained a steady growth, starting from 34.7M in late March and peaking at 35.8M by the end of June.

Instagram saw modest weekly revenue, with a notable peak of $89 in the third week of June. Downloads showed a positive trend, reaching around 214K in the final week of June. Active users remained relatively stable, hovering around 11.1M throughout the quarter.

Likee - Short Video Community had a consistent weekly revenue, peaking at approximately $4.6K in mid-April. Downloads saw a decline, starting from 178K in late March and dropping to around 95K by the end of June. Active users also showed a decline, beginning at 3.2M and ending at approximately 2.4M.

X had a notable increase in downloads, peaking at about 173K in early June. Active users exhibited steady growth, starting from 7.2M in late March and stabilizing around 7.4M by the end of June.

For more detailed insights and data, please visit Sensor Tower.